design thinking
surveys
user interviews

Hi! I’m Preeti, a

Product Designer

with

Research Expertise

With an MS in Human Factors in Information Design from Bentley University, I specialize in combining design thinking with mixed-methods research to build products that are not just visually appealing, but intuitive, functional, and rooted in real user needs. I support teams from early discovery through to polished UI design.
Reach out to me at preeti.bengaluru@gmail.com.

Areas of Interest: Human Factors, Health Tech, Mental & Physical Well-Being, Conversational AI, Sustainability

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Projects

These are case studies of real-world initiatives completed as part of my graduate program, in collaboration with external organizations. They have given me hands-on experience while addressing practical problems or research goals set by the sponsor.

Designing for Calm in Crisis: Reimagining the Campus Safety Experience with the BentleySafe App

Bentley University Police Department

Competitive Analysis
SWOT
Usability Testing
Thematic Analysis
UI Design
Agile Methodology
IoS

Lead usability testing to identify critical gaps in the BentleySafe app. Redesigned its interface to better support users in high-stress scenarios to bring clarity, calm, and confidence to campus safety.

Role: 

Lead Design Researcher in a team of 4

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A mockup of a project
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Design Innovation to Enhance Addiction Care Engagement and Reduce Patient Drop-Off Rates

Eleanor Health

Healthcare UX
Sytems Thinking
Stakeholder Mapping
Journey Mapping
Strategy

Created patient-centered solutions to improve engagement in addiction care for individuals with Alcohol/Substance Use Disorders, enhancing accessibility and reducing no-show rates through research, journey mapping, and prototyping.

Role: 

UX Designer in a team of 4

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A mockup of a project
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Qualitative Research on Community Engagement: Discovered Key Factors for Community Goal Fulfillment

Boston's Mayor Youth Council

Interviews
Note-Taking
Data Synthesis
Data Analysis
Personas

Conducted user interviews to inform the Mayor's Youth Council's organizational structure. Identified key factors that foster a sense of belonging and enhance participation within the community.

Role: 

Sole Researcher and Note-Taker

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A mockup of a project
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Human Factors Literature and Design Reviews

Perception
Pattern Recognition
Memory
Metacognition
Decision-Making

5 detailed case studies explore human factors principles through literature and design reviews, analyzing cognitive processes, perception, and decision-making. They examine their impact on user experience and interface design across various applications.

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A mockup of a project
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Previous

Work

Here are a few projects that I've worked on for my clients during my career as a freelance UX Designer and Webflow Developer before I joined Bentley. Most of my work is protected under NDA.

Service Design for a Concept Road-Safety App

Global Service Jam 2023

Secondary Research
Problem Definition
Roleplaying
Ideation
Mobile UI Design
A mockup of a project
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Designed a mobile app to enhance road safety for two-wheeler riders. Through a combination of innovative technology, collaboration with motor insurance companies, and the use of mannequin traffic police, the app encourages safe driving practices and rewards users for adhering to traffic rules.

Role: 

UX Generalist within a 7-member team

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Get in

touch!

I am actively looking for UX research and design internships and jobs! You can reach out to me at preeti.bengaluru@gmail.com

© All rights reserved – Preeti Vijayakumar