Defining the Scope

Opportunity: Road safety is a critical issue for two-wheeler riders.

In today's fast-paced world, where two-wheelers are a popular mode of transportation for office goers, ensuring road safety has become a pressing concern. Two-wheeler riders often face a higher risk of accidents due to various factors such as traffic congestion, non-compliance with traffic rules, and lack of awareness about road safety measures. Traditional enforcement methods alone may not be sufficient to motivate riders to consistently follow road safety rules.

Thus, there is a need for an application that enhances awareness about road safety and strives to make the daily commute safer, more enjoyable, and ultimately save lives on the roads.

Defining the Scope

Existing Measures: The Karnataka state government has recently taken up several initiatives, including increasing fines, to reduce traffic violations.

Defining the Scope

Key Research Takeaway: Despite latest measures, riders continue to break rules.

Through field interviews and secondary research, we could gather that riders are at danger from not only social traffic behavior and infrastructure issues, but also from negative habits of their own.The most common misdemeanors found were helmet-related issues, with excuses such as:

• "Helmets are heavy and they make me sweaty, leading to irritation / hair loss."
• "I'm just going out for a short distance within my neighborhood, my helmet isn't necessary."
• "I don't see a cop, I don't need to wear my helmet."
• "Good helmets are expensive, so I will buy the cheaper ones."

Other violations included using the pedestrian route to escape traffic and a general recklessness in order to save time.

Defining the Scope

Objective: There exists a demand for a service that serves as a strategic and comprehensive solution to riders' woes.

The primary objectives of the service should be to:

• Reduce the number of accidents, injuries, and fatalities associated with two-wheeler commuting.
• Promote safe riding practices among two-wheeler riders, particularly office goers in MNCs.
• Enhance road safety awareness and adherence to traffic rules.
• Establish a culture of responsible riding and prioritize helmet usage.

Through rapid ideation and affinity diagrams, we, as a team, landed on a solution for a service that ensured a secure and protected commuting experience; we chose the name Safe Journey as it succinctly captured the purpose of our service.

Defining the Scope

Approach: Safe Journey adopts a multi-faceted approach to achieve its objectives.

'Safe Journey' is a systemic intervention service provided through the collaboration of motor insurance companies, selected MNCs and the Government Traffic Control to ensure 2-wheeler rider safety. The service emerges from the intersection of incentivization, technology and the pre-existing government intervention of Traffic Police Mannequins, powered through the Safe Journey app and IoT tracking mechanism.

The service operates on a simple yet powerful concept. Mannequins strategically placed at major junctions and signals are equipped with RFID sensors (similar to FASTag scanners), which interact with unique RFID stickers affixed to riders' helmets to create a seamless tracking mechanism. The app gathers data from these interactions, monitoring crucial aspects such as adherence to traffic rules and helmet usage.

Collaboration

Motor insurance companies, selected MNCs, and government traffic control join forces to create a cohesive ecosystem focused on road safety.

Technology Integration

Leveraging RFID sensors, GPS tracking, and the power of mobile applications, the app provides real-time notifications and data tracking capabilities.

Incentivization

The app rewards riders for their safe riding behaviors, encouraging positive habits and reinforcing responsible practices.

Existing Intervention

Building upon the traffic police mannequin initiative, the app integrates RFID sensors with mannequins placed at strategic locations to monitor rider behavior.

Defining the Scope

Proposed Implementation: The service is a joint effort of a number of stakeholders.

• Motor insurance company (M) takes up an initiative to improve road safety by collaborating with the government on their Traffic Police Mannequin measure.
• M has a tie up with a multi-national company (X).
• X buys motor insurance in bulk from M and provides it for free to its employees that ride two-wheelers, during recruitment. Along with motor insurance, M also provides a helmet with a unique RFID sticker and the Safe Journey app to each employee.
• M also has tie-ups with incentive services such as petrol bunks, to reward riders for good behavior.

Benefits to Government

Improvement in road-safety awareness and implementation, ease in catching defaulters, reduced strain on traffic police and positive public perception. Also enables to implement data-driven policies for accident prevention and traffic management.

Benefits to motor insurance company

Increase in number of customers through participation of large MNCs, a good marketing ploy to gain customers outside of office-goers, higher customer loyalty and scope for development of better business strategies based on data insights from the app.

Benefits to MNCs

Rise in employee safety, enhanced Corporate Social Responsibility (CSR), improved employee engagement and retention, and a positive brand image.

Defining the Scope

Customer Journey: The Safe Journey app guides and rewards employees over their office journeys.

To map the customer journey, we have considered a persona called Rohan, who is a representative of the user type we are designing for - employees of MNCs who commute to office by a two-wheeler. Rohan is a 28-year old Bengaluru-based associate designer, who works at Infosys, an MNC. He has been riding for the past 10 years and recently purchased a new bike. He travels an overall distance of 20 km to and from office.

During the Jam, we presented the entire journey in the form of a role play during prototyping, the final stage of the event. The remainder of the case study consists of the concept UI design that I worked on solo.

Defining the Scope

Wireframes and User Flow Diagram: The app streamlines the entire user journey, starting with user registration and onboarding.

Users set up their daily commute details, receive reminders to wear a helmet, and earn points for safe driving. After each commute, users are awarded additional points and can check their progress towards redeeming rewards. The app also provides profile management options and support features for any assistance needed.

Defining the Scope

Visual Design: The app is designed to have a clean, modern, and intuitive interface that prioritizes user-friendliness and clarity.

A combination of blue and white, with green and yellow accents, has been implemented to reflect safety and reliability. Visually appealing illustrations based on the chosen color scheme have been utilized to create engaging screen layouts. The sans-serif font "Aileron" has been used to elevate the aesthetic appeal, by ensuring that the text is well-organized and easy to read. The layouts and spacing are consistent to create a sense of balance and clarity.

1. Onboarding
The onboarding screens highlight the benefits of using the Safe Journey app to the new user.

2. Set Up
Followed by the onboarding, the user needs to register by providing personal and professional details. Once an account is created, the user will save the locations of his home and office, and set the office timings.

3. Dashboard
The dashboard is the home page of the app where the user can view details such as, the estimated duration of the office journey, the suggested time of departure to avoid a time crunch and a summary of points earned in the current week. This page also contains the "Start Journey" button, which the user hits when he's ready to leave.

4. Ride-Tracking
This page displays the route to office, the estimated time of arrival and real-time data about the status of traffic signals and junctions. During this phase, the app provides voice notifications such as helmet reminders, directions and start/stop instructions from traffic signals.

5. Ride Summary
Upon completion of the journey, the app provides details such as the actual time of arrival, points earned during commute and a comprehensive report of points earned at every stage of the journey. If the user was punctual and followed every traffic regulation along the way, then he is congratulated for a perfect ride. If he was late to work, then the mission is considered as a fail on that particular day.

6. Rewards and Redemption
Here, the user can find his current level (which increases when milestone points are earned). The Points Summary section allows the user to select a time period (weekly / monthly / yearly) and find total points earned, number of successful arrivals and perfect rides. The user can also redeem points earned on incentives like petrol rate concessions.

7. Profile and Support
On the Profile page, the user can view his details, a summary of his records and settings for accounts and notifications. To submit complaints, understand app rules or find FAQs, the user can head to the Support page.

Defining the Scope

Future Steps: Safe Journey can further enhance its impact and reach.

The following initiatives can be considered for the future.

Defining the Scope